GRAPHIC DESIGN

CORPORATE BRANDING

Spearheaded a complete rebrand for Twin Oaks Consulting LLC, a government subcontracting company based in IT. Worked closely with managers and the ownership group to build up an elaborate design system and brand identity. Created a digital asset Library including: Logos, Icons, Document and Presentation Templates, Flyer Templates, Mock-ups, and Brand Identity Sheets.

Problem: The company felt out of date, so they aimed to modernize assets and website to keep up with competition and attract new hires. The original branding felt more like a landscape company than a tech company. The company wanted to keep the green.

Solution: I developed a visual language that centered around circuit boards that built up or surrounded the typography and the overall logo images and icons.

Software use: Procreate (sketching), Photoshop (Logo creation), Adobe Illustrator (Logo creation, Formatting, Compositing, Template creation), PP, and Figma (Presentation Components and creation)

NEW

OLD


MARKETING DESIGN

Company Event Invitations centered around a crab feast and a boat.

Software use: Procreate (Illustration), Photoshop (Formatting), and Adobe Illustrator (Type)


PACKAGE DESIGN

WORK 1

Album Cover Redesign (PinkPantheress, Heaven Knows)

Software use: Procreate (Illustration), Photoshop (Effects and Formatting), and Adobe Illustrator (Typography)

WORK 2

Poster Design (Lesserafim’s Chaewon Perfect Night Photoshoot)

Software use: Photoshop (Editing, Type, Effects, Formatting, and Mock-Ups)


BOOK COVER DESIGN

For the Windfest graphic novel, I had to create a book cover. Using Procreate and Adobe Photoshop, I drew unique, hand-drawn typography that draws the viewer’s eye, contrasts with the cover illustration, and hints at the book's plot. The goopy shape language plays with the thickness of the letters and mimics the characters.‍ ‍

See HERE for the full Windfest senior thesis project!